Customer Segmentation and Clustering Using SAS Enterprise - download pdf or read online

By Randy S. Collica

realizing the client is important for your company's good fortune. during this booklet, Randy Collica employs SAS firm Miner and the main often on hand options for client courting administration (CRM). you'll find out how to phase shoppers extra intelligently and to accomplish, or a minimum of catch up with to, the one-to-one buyer courting that state-of-the-art companies want.

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Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition by Randy S. Collica

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