By Olivia Parr-Rud
Today’s companies more and more use information to force judgements that retain them aggressive. specially with the inflow of massive information, the significance of information research to enhance each size of commercial can't be overstated. facts analysts are hence widespread; even if, many hires and potential hires, even if gifted with admire to company and records, lack the knowledge to accomplish enterprise analytics with complex statistical software program.
Business Analytics utilizing SAS company advisor and SAS company Miner is a beginner’s consultant with transparent, illustrated, step by step directions that might lead you thru examples in keeping with enterprise case reports. you are going to formulate the enterprise aim, deal with the knowledge, and practice analyses that you should use to optimize advertising and marketing, danger, and client courting administration, in addition to company techniques and human assets. issues contain descriptive research, predictive modeling and analytics, purchaser segmentation, industry research, share-of-wallet research, penetration research, and company intelligence.
This ebook is a part of the SAS Press program.
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Extra info for Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide
Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide by Olivia Parr-Rud