Behavioral Economics and Healthy Behaviors: Key Concepts and by Yaniv Hanoch,Andrew Barnes,Thomas Rice PDF

The box of behavioural economics can let us know greatly approximately cognitive bias and subconscious decision-making, tough the orthodox financial version wherein shoppers make rational and educated offerings. however it is within the area of wellbeing and fitness that it possibly deals contributors and governments the main price. during this very important new booklet, the main pernicious wellbeing and fitness concerns we are facing this present day are tested via a behavioral monetary lens. It offers a vital and well timed review of the way this becoming box of analysis can reframe and provide ideas to a couple of the largest healthiness problems with our age.

The e-book opens with an summary of the center theoretical thoughts, and then every one bankruptcy assesses how behavioral monetary learn and perform can tell public coverage throughout various wellbeing and fitness concerns. together with chapters on tobacco, alcohol and drug use, actual job, nutritional consumption, melanoma screening and sexual well-being, the publication integrates the most important insights from the sector to either built and constructing international locations.

Also asking very important moral questions round paternalism and educated selection, this publication should be crucial interpreting for college students and researchers throughout psychology, economics and company and administration, in addition to public wellbeing and fitness pros wishing for a concise evaluation of the position behavioral economics can almost certainly play in permitting humans to reside fitter lives.